Instagram & TikTok, Snapchat & Facebook. It’s pretty much impossible to avoid being faced with seemingly impossible standards of beauty every time you open up social media. But, pictures are not always what they present to be. #BOOHOOFILTERFREE is here to encourage you to be uniquely you for 2022 and all the years after. Because the filters that by definition create ‘special effects on an image’ and set these unattainable standards are just that… effects.