Wardrobe woes are at an all-time high when prepping for an interview right? Well, fear not, we’re on hand to help you sail through that dreaded meeting in style. And some top tips to impressing not just on your dressing…
After months of planning, we finally hit London today for Graduate Fashion Week. Celebrating its 25th year, GFW is the UK’s most exciting platform for emerging talent and we are buzzing to be one of the show’s official sponsors.
It’s got a hella place in my heart, I showed my own robot themed graduate collection here TEN years ago this June (please don’t use this information against me and calculate my age). I’ll be here all week to give you an inside look and I promise to bring you the highs, lows and even the outtakes of the event.
Here’s how my day played out…
5.30am Alarm Bells
I may be a London girl at heart but boohoo HQ is based in Manchester so it was an early morning powered by a serious amount of coffee and good vibes. Obviously terrified I was going to miss my alarm, unable to come out of Tom Hardy sponsored slumber, I spent most of the night wide awake considering everything that could go wrong the following day.
10 am Quick Change
SO the expectation Vs reality of life in fashion is widely discussed, but really, if you think it’s all almond milk lattes and an endless stream of free sh*t, think again. Before heading to the Brick Lane venue, me and four work BFFs crammed into the one room that was ready for check in to do a quick change and refresh. Embarrassingly the size of my bag caused one of the girls to ask if I was moving back to London. I just like to be prepared people.
So as far as National Days go, this one of our faves. Why? Because we get to re-live some of our top BFF pairings. Get squad goals now and tag your bestie with which duo you are…
This weekend, we’re heading off to Brighton’s Wild Life festival for a weekend of sweet tunes and sunshine. Missing out on the action? Make sure to follow us on Insta this weekend and listen to our fave tracks from the headline acts…
Disclosure feat. Mary K Blige – F For You
Over the last few years, these
The personal goals we set back on January 1st are a long distant memory and the pressures of the ‘perfect summer body’ have escalated into panic mode.
Extreme diets are in full swing, maybe you’ve gone for the aloe vera shots or a juicing detox? You’ve booked yourself on high intensity interval training and hot yoga even though you nearly barfed after it last time. But who cares, you have your heart set on a sheer little number for a beach party you just HAVE to have and nothing less than flawless abs is good enough! Just think of how good you’ll look in your Insta pics..
Your friends all say they drink kale smoothies for breakfast and eat quinoa for lunch so you feel compelled to join in. But realistically are they? (Yeh right!)
There are some days when only a fully loaded burger and shoestring fries will do and YES it is ok to just ‘netflix & chill’ in your onesie even though you RSVP’d to running club! YOLO
Back again following another crazy long but beautiful day at Graduate Fashion Week. Expecting things to be a little quieter after Sunday’s first day rush, we couldn’t have been more wrong, hours pass in a heartbeat at this event!
Here’s what went down…
8am Suspect packages
The show starts at 10am on the daily but me and two colleagues from the press team arrived early to give the stand a mini makeover. Carrying a mannequin, body under one arm, legs under the other, I enter flustered only to find fashion mogul Hilary Alexander stuffing bags with show programmes. Love her!
10am Grand Tour
We’re taken around the event by one of the shows trustees to get an expert view of the talent and excitement on offer. Talking to the grad class of 2016, the ideas and energy gave me brand new goals. And, then I met Tilly the Boston Terrier, life made.
12pm Special Guest
This year we teamed up with GFW to give the grads a chance to design a dress for our 10th birthday. Out of hundreds of entries, you lovely people voted Ella Maskrey as our winner. Her badass boho dress will be made and sold at boohoo later this year! Ella popped by the stand to talk inspo, summer plans and the scary world of adulting.
We love to travel and earlier in the week we packed our cases and headed to Lisbon to shoot our French summer campaign with 3 mega babes, Freddie Harrel, Sananas and Aliyya.
Here’s what our International Content Assistant, Hannah, got up to…
We’re wishing a big happy birthday to girl boss Angelina Jolie who turns 41 today. Actress, filmmaker, activist and mother of 6, how.does.she.do.it?!
Film Roles – she’s done it all. From Lara Croft, Evelyn Salt to Maleficent it seems there’s nothing this woman can’t do…
David Nyanzi is a street style photographer based in London, roaming the stylish city on the daily to find the best fashion going. Waiting for your fashion debut? You’ll probs find him on Brick Lane with a camera in hand. Wanna see things from behind the lens? David tells us what it’s really like…
Did you always see yourself being a street style photographer?
No. I just wanted to do something creative and visual. Street fashion photography ticked those boxes.
What do you think makes your photography different?
Point Of View and Composition – I always try to incorporate the city/surroundings within the frame.
What did you study at uni?
Economics and Finance.
What’s the most rewarding thing about your job?
The creativity and freedom to shoot whatever catches your eye on the street.
What are some of the biggest challenges you’ve faced?
Constantly running out of money – as street photography jobs are few and far between; plus they don’t pay as well, but very fulfilling as a job.
Where are the best places in London to find great street style?
Brick Lane and surrounding areas such Shoreditch, Redchurch Street.
Top tip for landing your dream job?
Just do what you’re passionate about. The money will surely follow.