Back again for another crazy day! This time our 10th birthday design a dress comp winner Evie Maskrey stopped by to talk inspo and the scary world of adulting and illustrator Ella Masters (who you need to follow on Insta btw) made us look picture perfect!

Get the 411…

The personal goals we set back on January 1st are a long distant memory and the pressures of the ‘perfect summer body’ have escalated into panic mode.

Extreme diets are in full swing, maybe you’ve gone for the aloe vera shots or a juicing detox? You’ve booked yourself on high intensity interval training and hot yoga even though you nearly barfed after it last time. But who cares, you have your heart set on a sheer little number for a beach party you just HAVE to have and nothing less than flawless abs is good enough! Just think of how good you’ll look in your Insta pics..

Your friends all say they drink kale smoothies for breakfast and eat quinoa for lunch so you feel compelled to join in. But realistically are they? (Yeh right!)

There are some days when only a fully loaded burger and shoestring fries will do and YES it is ok to just ‘netflix & chill’ in your onesie even though you RSVP’d to running club! YOLO

Back again following another crazy long but beautiful day at Graduate Fashion Week. Expecting things to be a little quieter after Sunday’s first day rush, we couldn’t have been more wrong, hours pass in a heartbeat at this event!

Here’s what went down…

8am Suspect packages

The show starts at 10am on the daily but me and two colleagues from the press team arrived early to give the stand a mini makeover. Carrying a mannequin, body under one arm, legs under the other, I enter flustered only to find fashion mogul Hilary Alexander stuffing bags with show programmes. Love her!

10am Grand Tour

We’re taken around the event by one of the shows trustees to get an expert view of the talent and excitement on offer. Talking to the grad class of 2016, the ideas and energy gave me brand new goals. And, then I met Tilly the Boston Terrier, life made.

12pm Special Guest

This year we teamed up with GFW to give the grads a chance to design a dress for our 10th birthday. Out of hundreds of entries, you lovely people voted Ella Maskrey as our winner. Her badass boho dress will be made and sold at boohoo later this year! Ella popped by the stand to talk inspo, summer plans and the scary world of adulting.

If you haven’t noticed the hype, this year we’re sponsoring Graduate Fashion Week and we couldn’t be more excited about it!

Yesterday we hit sunny Brick Lane for the opening day of shows with blogging babe Sophie Hannah Richardson and street photographer Victoria Adamson.

Here’s what went down…

Got the gig ticket but not the gear? We feel ya. Stand out from the crowd in all the festival fashion you and your ‘drobe need RN

We love to travel and earlier in the week we packed our cases and headed to Lisbon to shoot our French summer campaign with 3 mega babes, Freddie Harrel, Sananas and Aliyya.

 Here’s what our International Content Assistant, Hannah, got up to…

We’re wishing a big happy birthday to girl boss Angelina Jolie who turns 41 today. Actress, filmmaker, activist and mother of 6, how.does.she.do.it?!

Film Roles – she’s done it all. From Lara Croft, Evelyn Salt to Maleficent it seems there’s nothing this woman can’t do…

Is it too late now to say sorry? NO, it absolutely isn’t because the JUSTMOJI keyboard is here to help you express your inner most thoughts.

Will Justin Bieber’s own brand of broody cartoon emojis replace Kim K’s crying face in our frequently used?? Probably not, but we’re totally going to DL anyway.

The set, which features many of the Biebs’ hairstyles and catchphrases, as well as his tattooed torso and ripped abs is available now on the APP store now. Not bothered… srsly? What do you mean? 

David Nyanzi is a street style photographer based in London, roaming the stylish city on the daily to find the best fashion going. Waiting for your fashion debut? You’ll probs find him on Brick Lane with a camera in hand. Wanna see things from behind the lens? David tells us what it’s really like…

Did you always see yourself being a street style photographer?

No. I just wanted to do something creative and visual. Street fashion photography ticked those boxes.

What do you think makes your photography different?

Point Of View and Composition – I always try to incorporate the city/surroundings within the frame.

What did you study at uni?

Economics and Finance.

What’s the most rewarding thing about your job?

The creativity and freedom to shoot whatever catches your eye on the street.

What are some of the biggest challenges you’ve faced?

Constantly running out of money – as street photography jobs are few and far between; plus they don’t pay as well, but very fulfilling as a job.

Where are the best places in London to find great street style?

Brick Lane and surrounding areas such Shoreditch, Redchurch Street.

Top tip for landing your dream job?

Just do what you’re passionate about. The money will surely follow.

Is it too late now to say sorry? NO, it absolutely isn’t because the JUSTMOJI keyboard is here to help you express your inner most thoughts.

Will Justin Bieber’s own brand of broody cartoon emojis replace Kim K’s crying face in our frequently used?? Probably not, but we’re totally going to DL anyway.

The set, which features many of the Biebs’ hairstyles and catchphrases, as well as his tattooed torso and ripped abs is available now on the APP store now. Not bothered… srsly? What do you mean?