This week we’re catching up with Grace, from our Marketing team based in Manchester. We get the 411 on what an average day looks like as a Senior Brand Executive for Australia.

My alarm goes off at…

First one at 6am and then I snooze for a good 45 minutes!

I start my day by…

Feeding and cuddling my little cats Tommy and Shelby (yes, I’m obsessed with Peaky Blinders) and then running to the train station as I’m always late.



I’m responsible for…

Overseeing all Australia brand activity.


The best thing about my job is…

The occasional trips to Sydney (excluding the flight) and the people I work with.




My day in three words…

Fun, Varied, Confusing (still haven’t got my head around the season/time differences in Oz).

My fave work memory is…

Hmmm there’s so many! Going to LA with the boohooMAN team is definitely up there and it’s always fun meeting the occasional celeb.

Advice I’d give to someone getting in this industry

Give everything 110% and be willing to get involved with tasks that might not necessarily fall under your job description.



An average day goes a lil’ like this…



Quickly grab breakfast (avo on toast or porridge depending on how good I’m being) and then reply to any emails from my contacts in Australia as their day is coming to an end just as ours is starting!


Have a look on Google Analytics to look for any key trends and then brief all of the separate teams to ensure everyone is pushing the right messages.


Lunch usually in The Attic (boohoo’s own café) with my old team from boohooMAN.


Have a look at what competitors are up to and identify key opportunities for the brand. This can be anything from planning a photoshoot to organising an event sponsorship.


I try and complete what I’m working on as I hate leaving reports etc half-finished before I leave and then I might even treat myself to a half hour of Spotify (#throwbackthursday is my fave) whilst I finish off emails!