Summer’s almost over *sigh*. But it ain’t all bad. A new semester means only one thing…a whole new wardrobe.
Y.E.S.
Need some inspo? We got this…
Urban Rebel is here and it’s all about going rogue – ‘cos standing out is the new fitting in.
Layer mesh under slogan tees and mix up tartan prints and vinyl.
As part of our #allgirls campaign, we’ll be profiling a boss chick from the boohoo group each week. First up, it’s our joint CEO and fierce female, Carol Kane.
Introducing the first drop of the #AllGirls crew.
The start of a campaign built on a collective of women that represent female empowerment and celebrate individuality
Watch this space to meet more of our #AllGirl gang
As the saying goes, a girl can never have too many dresses.
Whether you’ve got a dinner date with bae or are going out out with the girls, you gotta make an entrance, right?
It’s the colour we’ve all been loving this SS17 and we’re taking it from day to play for those going out out dates in your diaries.
A girl can never have too much swimwear. Fact.
Forget digging out last year’s one piece, it’s time to update your holiday ‘drobe for some much needed vitamin D. From crochet and gingham to flamingos and embroidery, here are the pieces we’re lovin’ RN…
Every summer has its story – what’s yours gonna be? Whether you’ll be catching rays at a pool party or dancing ’til dawn at a festival, it’s time to let loose, enjoy the ride and snap every moment of your summer story.
