Instagram & TikTok, Snapchat & Facebook. It’s pretty much impossible to avoid being faced with seemingly impossible standards of beauty every time you open up social media. But, pictures are not always what they present to be. #BOOHOOFILTERFREE is here to encourage you to be uniquely you for 2022 and all the years after. Because the filters that by definition create ‘special effects on an image’ and set these unattainable standards are just that… effects.

I was reading a book over the weekend. In it, it talked about self love and how despite the fact we come into this world sparkly and bright, we chip away at our own confidence with every year. Through school we allow others’ opinions to define us and in general life rely on validation. Through education we’re graded, through our peers and friends we compare, and it only takes a quick browse of social media to not feel enough.