Nope it ain’t April Fools just yet but we’re still trying to figure out if this is legit, because it sounds pretty cray.
Earlier this week, the 26-30 railcard, allowing a 1/3 off rail travel went on sale for £30. Only there was a catch, only 10,000 were available in the government’s trial of the ‘millennial card’ and social media kicked off a storm when the website suffered big tech problems (unsurprisingly due to demand).
So shortly after, Virgin Trains have launched this unique marketing campaign dubbed the ‘#Avocard.’
Didn't bag a Millennial Railcard? Have no fear! Simply present an avocado in place of your railcard when booking your ticket and you'll be entitled to the same fantastic 1/3 off discount for one week only. Full details here: https://t.co/7Dp48RWzgp 🥑 #Avocard #railcard pic.twitter.com/NLhPfbD2yp
— Virgin Trains (@VirginTrains) March 13, 2018
We’re kinda lost for words TBH. There’s a whole list of T&Cs you can check out but it sounds pretty solid, apart from the fact you’ll cart around an avocado instead of your normal paper railcard. Can you imagine the stares? And it’s not just us who are a lil’ confused. Here’s how the internet’s reacting:
— Mike Harper (@mikeharper23) March 13, 2018
— Callum Owen (@owencallum) March 13, 2018
Have @VirginTrains actually just done that? Have they introduced #Avocard. Get a 1/3 off tickets by presenting an avocado if you're 26- 30 y/o 😂 That is some quality marketing I must say. Touchè Virgin, Touchè.
— Claire Craven (@0ClaireBear0) March 14, 2018
What happens to all the accumulated avocados though? 🤔
— Furaha Asani (@DrFuraha_Asani) March 13, 2018
What if we get hungry? Will it be valid with a chunk of out it?
— Mikey Mikey (@michaellennox96) March 13, 2018
You’d better check the ticket machine next to platform 8 in Euston. I tried to put my avocado in the slot and now it’s guacamole
— Mike D'Souza (@mikedsouzamusic) March 13, 2018
You’ve got until 20th March to use your #avocard and more information can be found here. Whether they’re av’in a laugh or not, this is one slick idea.