We are teaming up with Know Your Lemons to start a life saving conversation for Breast Cancer Awareness month.

Know Your Lemons Foundation’s mission is to help women find breast cancer as early as possible.

Our dedicated collection is available to shop on site and consists of cosy pyjamas, hoodies, and soft-touch branded underwear.

Care labels in each item come with a reminder to take care of yourself and check your breasts. We will be donating £40K from 100% of sales on the collection.

Who are Know Your Lemons?

The #KnowYourLemons Campaign is an incredibly popular awareness tool for the public that has reached nearly 1 billion people online alone and helped many women discover breast cancer earlier.

boohoo is supporting the #KnowYourLemons campaign this month in order to help raise awareness.

So, it’s time to show yourself and your lemons a little more care, now and always. Whatever the shape, whatever the size, you need to #knowyourlemons!

The #KnowYourLemonsChallenge

Boohoo will be supporting the Know Your Lemons Foundation in their #KnowYourLemonsChallenge. The task is simple: download the ‘Know Your Lemons’ app, learn the 12 symptoms, and then eat a slice of lemon for 12 seconds to help to raise awareness of the 12 symptoms of breast cancer, and raise funds for their work.
To complete the challenge you must time and film yourself eating a slice of lemon in 12 seconds. You must then share your video with #KnowYourLemonsChallenge, donate £5 to @knowyourlemons and nominate 5 people to try the challenge next!

“We are excited to be working with Boohoo to educate women about the 12 signs of breast cancer and the importance of screening… [we are] building knowledge and confidence for women around the world through our early detection app, breast classes, and international campaign. We are saving lives through early detection—and through fashion forward thinkers like boohoo!”

Dr. Corrine Ellsworth-Beaumont, Founder/Designer, Know Your Lemons Foundation.

Want to know more? Download their app here: https://knowyourlemons.com (your breasts will thank you!)

Shop the full collection on site.