Embroidery is hot AF right now and lucky for all you gals – we’ve got you covered. Don’t be thinking of your Nan’s best cross stitch, this trend is super sass. There are so many different styles, you’re bound to find something for your wardrobe this season. You know you want to…

Eastern Promise

Exotic birds, dragons and orchids have become this season’s must-have motif. Our top tip? Don’t go all out with a head-to-toe ensemble. Instead, pick one statement item and keep everything else simple. Choose our Taylor dress in muted tones, with clean lines and finish with minimal accessories to put major focus on the gorge detail of the embroidery. 

It’s finally here; our last competition of the boohoo Games! Our bloggers are being thrown in the deep end (pun intended) with our final contest; the Bag Diving. 

Bag Diving is an ancient sport, introduced by icon Mary Poppins. As every girl knows, fitting everything you need into a handbag is a skill that takes years to master – hence why men are always asking us to please carry their car keys. (There are only two acceptable answers to this: 1. Get your own damn handbag 2. Invest in some clothing with bigger pockets.)

Whether it’s for a night out, weekend away, or full blown holiday, packing is an art form. We’re awarding points based on organisation, utilisation of space and shoulder strength.

Our first competitor is Hollie’s Closet, styling a shining silver cross body bag with an on-trend but off-the-shoulder dress. Hollie manages an impressive 8 items; phone, phone charger, purse, pen, lip-balm, foundation, sunglasses and a pair of tights. But will she be beaten?

Giving us major body and vacay goals, the hottie that is Nicole Scherzinger was snapped wearing our Nepal Bikini in stunning Croatia. Want to get the look? Get it quick before it goes >

The summer of sport is well underway and so are the boohoo games. We teamed up with The Kitty Luxe to take on ‘Extreme Layering’ – a Joey Tribbiani-esque dedication to wearing everything you can find in a test of speed and strength. 

When it comes to time lost, most of ours goes to… Instagram. From drooling over brunch pics to planning our next haircut (thanks Cara), we just can’t help it (and we don’t want to). Last month, we took our obsession a little further and took to the platform to scout new faces for boohoo. As expected, our fans and followers are totally babein, but there were two we really had to meet, because they were either legit fire or we needed to know which filter, pronto. 
Meet @AMILANG and @HANNAHGIILL, our girl Friday x 2. Not only do they rock a lot of boohoo, they have totally goal worthy feeds that you need to check. Our lead stylist Kate Holroyd put together looks for the babes based on their Insta style and we are crushin, hard!

Scouting the festi scene for new boohoo babes to join our model squad, our model bookers found themselves at Wireless Festival in London. Pop, dance, urban and R&B music filled the weekend with 1975, Calvin Harris, J Cole & Fergie making an appearance. If you’re lucky enough to be heading to Benicàssim, you could be spotted and snapped! 

Keep scrollin’ for some serious style inspo from the beauties we found at the festival

Twice as Nice

Our boohoo babe Sophie Hannah Richardson recently jetted off to Croatia, escaping to Hideout Festival. Killing the 90s festi/mermaid vibes in her boohoo garms, she showed us how to style the holiday festival look and talking everything Hideout, boohoo and summer.

So you think you’ve seen it all. Think it again. Thanks to the wonder of the world wide web we came across mermaid tights. Yep you read right. The Stylefix team react to whether they’d wanna be just like the Little Mermaid… 

I mean I wouldn’t choose to wear them myself but they’re the funkiest thing I’ve seen in 2016 yet

Beth

I used to be into ‘out there’ tights but I’m so clumsy and ladder a pair as soon as I put them on so it’s sticking to bare legs for me

Stacey

Love them,  everyone wants to be a mermaid right?!

Erin

WHAT ARE THOOOOOOSE! 
I feel slightly disturbed just looking at them…

Hannah

I wanna put them on, pretend to be Ariel and sing A Whole New World

Olivia

Happy birthday to this babe who turned 33 on Thursday.

Arm in arm with her bae Liam Payne, Cheryl’s latest airport outfit was on point as always. Swapping killer heels for casj boots, she rocked an oversized cardigan to battle those plane air con chills and statement shades to finish off the look.

Steal Cheryl’s OOTD and look  destination chic it in your airport outfit