As part of our #allgirls campaign, we’re profiling a boohoo boss chick each week. This time, it’s US Vice President of Marketing, Natalie McGrath…

WHAT DID YOU WANT TO BE WHEN YOU WERE YOUNGER?

Growing up, I had visions of working in television and would watch Ulrika Johnson on GMTV as the weather girl and aspired to be the next face of UK weather. I soon realised I hated acting or being in front of a camera so that quickly faded away…

HOW DID YOU GET YOUR JOB?

I was headhunted in NYC whilst working for a big American retailers and spent six months interviewing at boohoo!

WHO INSPIRES YOU ON THE DAILY?

My team!

I’M RESPONSIBLE FOR…

Marketing boohoo USA

THE BEST THING ABOUT MY JOB IS…

Getting to travel the US building a brand with the best team

MY FAVOURITE WORK MEMORY IS…

Our first LA pop-up store last year pre-Coachella was months of very hard work but seeing it all come together and people loving boohoo was amazing to see!

WHAT’S THE BEST DECISION YOU’VE EVER MADE?

Moving to NYC!

WHAT ADVICE WOULD YOU GIVE YOUR YOUNGER SELF?

Spend less!

IF YOU COULD GIVE ONE PIECE OF ADVICE ABOUT GETTING INTO THE INDUSTRY IT WOULD BE…

Work hard and don’t be afraid to ask questions. It’s a tough industry to be in but good people go far quickly

#ALLGIRLS