My alarm goes off at…

6.45am but I press snooze for at least 15 mins!

I start my day by…

Grabbing a coffee and catching the tube into central London

I’m responsible for…

Raising awareness of the boohoo brand by gaining coverage across online, print, influencers and celebrities. Communication is key!

The best thing about my job is…

Seeing a celebrity wearing something that I gifted to them, and my team!

My day in three words…

Diverse, manic and fun

 My fave work memory is…

Launching the Charli XCX collection with lots of fluffy accessories and cake- it was the dream

Advice I’d give to someone getting in this industry

Don’t underestimate the power of your working relationships- the industry is small

An average day goes a lil’ like this…

9am

Catch up with the team- what everyone’s working on, where we can support each other on different projects

11am

Check out the ‘new in’ section online and team it with current trends ready to pitch to press as a news story

1pm

Lunch (Fave part of the day!)

3pm

Selecting samples from the showroom to send in for an editorial shoot at a magazine

5pm

Back at my desk, finishing any last minute image requests and checking Instagram for any celebrity and influencer posts tagging us