Good girls, it’s time to go bad…

 Mix up lace and leather, kill it in a corset and go sheer with layering. It ain’t called bad romance for nothing.

Summer’s almost over *sigh*. But it ain’t all bad. A new semester means only one thing…a whole new wardrobe.

Y.E.S.

Need some inspo? We got this…

We caught up with producer, Lucy Ball on set of our latest #allgirls campaign to talk film and females.

See what went down…

Urban Rebel is here and it’s all about going rogue – ‘cos standing out is the new fitting in.

Layer mesh under slogan tees and mix up tartan prints and vinyl.

As part of our #allgirls campaign, we’ll be profiling a boss chick from the boohoo group each week. First up, it’s our joint CEO and fierce female, Carol Kane.

We caught up with director, Elisha Smith-Leverock to talk what being inclusive means to her and how to get into the industry.

See what went down…

Introducing the first drop of the #AllGirls crew.
The start of a campaign built on a collective of women that represent female empowerment and celebrate individuality

Watch this space to meet more of our #AllGirl gang

As the saying goes, a girl can never have too many dresses.

Whether you’ve got a dinner date with bae or are going out out with the girls, you gotta make an entrance, right?