Introducing the first drop of the #AllGirls crew.
The start of a campaign built on a collective of women that represent female empowerment and celebrate individuality

Watch this space to meet more of our #AllGirl gang

Girls come in all shapes and sizes. Some light up a room and some hide in the shadows. Some are bold and others quietly confident. Some want to look good and some want to feel good. We see you.

boohoo recognises individuality. We embrace it. We are absolutely inclusive of all shapes and sizes, all styles and trends. We make fashion accessible and fun.

boohoo is for girls. All girls.

Watch our first #allgirls video

For the girls taking it to new heights…

For the girls who won’t be made to feel small…

For the girls who don’t stick to the plan…

For the girls who don’t wanna be defined…

For the rebels covered in ink…

For the girls who don’t care what you think…

For the girls rocking effortless style…

For the girls of all ages…

For the girls going through different life stages…

For girls who own their style…

For the girls on a journey – still figuring it out…

Shop the campaign >