New year but still unsure of where you’re headed? We feel you. But it’s A-OK. Because life’s not about the destination but the journey. Opportunities are endless and adventures lie in the everyday. 

Forget about comparing yourself to others and the paths they’re on, because this year it’s all about you. Ditch the bigger picture for a sec and relish in spontaneity. Unsure of where you’re going or how you’re going to get there? So what! It’s a thrill, not a threat. 

Embrace the unknown, jump into the new and accept the ever changing you. You’re on a road, your road. You may have no destination but it’s gonna be one hell of a ride. Because #imneverlost 

Manchester to Texas. 3 plane journeys, a 4 hour drive and 26 hours down, you’re in the middle of nowhere and you’ve reached your destination. 2000 residents, 200 miles from anywhere, follow the boohoo team explore the cool but tiny town of Marfa whilst shooting the latest campaign, No Destination. 

From shooting art installations to filming on a ranch surrounded by a whole lot of nothing, it’s the kind of place that you can’t really describe the unless you see it for yourself…  

Go behind the scenes on our latest shoot in tiny, West Texas town of Marfa. Follow the team from shooting in the small art town with 2000 residents, 200 miles from anywhere to driving miles into the vast desert to shoot on a working ranch..