From LA to Paris, we’re taking over! On Wednesday night we launched our first ever boohoo Pop-Up Store in Paris. We teamed up with DJ mega babe Aurielle Sayeh and our friends at Campari liquor to help kick off our opening party in true boohoo style. It was an amazing night and the store was brought to life by all our gorgeous guests and some of the coolest VIP’s in Paris!
Our super cool stylist, Grace, shared with us what the day was like for her.
Describe your job role in a sentence
A typical day for me is dressing gorgeous ladies & making them even more gorgeous! This week I’ve been dressing #theboohoostore with fab fashion, showcasing our hottest summer trends!
Describe the day leading up to the party
It was all hands on deck from 9am all the way to 7pm preparing for the opening party. Most of the day was spent selecting and preparing trend packages and choosing which key pieces to present to our French customers. I also dressed the mannequins and windows displays to make the shop look truly amazing.
Were there any famous faces/ special guests at the party?
Yes! We spied the sassy Kenza of La Revue de Kenza, along with our AW15 blogger Margot of YouMakeFashion. It was really great to see the girls as we’ve worked with them on French campaigns in the past. There were lots of press there too with Leslie Benarroch the fashion editor for Public magazine making an appearance.
What is your favorite boohoo collection in store today and why?
It has to be the festival collection! It’s got a great mix of style and colors and really gets you ready for summer. There are lots of key pieces you can mix in with your current wardrobe and wear now. I’m counting down for festival season!
What are your top 3 party survival tips?
1. If you don’t recognize someone who starts speaking to you, just smile and go along with it!
2. Don’t pre-drink, take it steady.
3. Have your compact mirror and lippy on hand at ALL times.
Our store schedule is jam packed over the next week, follow @boohooFRANCE to stay up to date!
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