Now is the time to get holidays booked and looking forward to summer. And what better way to prepare than taking a look at the style from sisters past and celebrating the progression of the swimsuit. Over time more and more skin has been exposed and we love it! Nothing is more empowering than owning your body! We’re going to be taking inspiration by picking out our ultimate favourite trends from the decades.

1900’s:

The years of don’ts: don’t wear anything tight,  don’t give the wrong impression and don’t for heavens sake try to show your knees! Ladies wore coats to cover their already covered bodies before getting in the water and getting out. I’ve always wanted to just tan my face and hands. 

However if you do fancy a little modesty we’ve taken inspiration by looking at some of our favourite beach cover-ups.

1920’s/30’s: 

The knees were exposed in the 20’s creating a whole new sense of freedom. And on came the backless swimsuits in the 30’s. This new step forward in fashion and skin exposure certainly created a surge in body confidence, something we can all support!

We love a bold one piece especially on action holidays full of water-sports and mischief…

1940’s/50’s:

This was a time predominantly all about high waisted  everything and bikini’s and swimsuits were no exception. Adorned with scallop trim, peplum frills and halter necklines these styles were guaranteed to flatter your assets. Hooray for curves!

This style is easy to replicate and these boohoo favourites look like they were stolen straight from the fifties.

1960’s/70’s: 

It was official modesty was out and liberation was in. No restrictions meant that designers were able to experiment with styles, where all skin was on show. Waistlines got lower and bikini cuts got higher – perfect opportunities for a good #thighbrow shot

This style was all the range last summer with some of our fav celebs sporting the look.

1980’s/90’s: 

If you weren’t getting attention already the 80’s added neon to your high cut brief while the 90’s string tied bikini tops, perfect for sunbathing! A choice for no tan lines now that’s more like it!

The perfect thing about neon and bold colours is they really show off your tan, be bold and take a pick from our selection.

Now: Freedom! High waisted, hipster, strappy, strapless, we can have it all!